Ningjutong / Micun

Website & Brand Visual System Design

Graphic Design / UI Design

Led the design and visual refinement of the Ningjutong official website, creating a clear, trustworthy, and community-oriented digital presence that reflects the company’s role as a local market investment and operations service provider.

My Role

Defined the overall visual direction of the website, balancing institutional credibility with an approachable, community-oriented tone

Designed the homepage layout and information hierarchy to clearly communicate business scope, investment opportunities, and company positioning

Established a cohesive UI system, including typography, a deep blue and neutral gray color palette, and button styles to enhance usability and trust

Curated and selected imagery that reflects authentic local market environments, reinforcing the brand’s focus on community service and operational capability

Structured key content sections such as company overview, service offerings, and data highlights (2021 / 2 / 5+ / 100+) to improve clarity and information flow

Collaborated with stakeholders to align messaging with investment goals and local government and community priorities

Designed a corporate website for a local market operations company in Yinchuan, focused on improving clarity, credibility

Design Goals

Build trust through a clean, institutional visual language

Clearly communicate business scope

Improve information hierarchy for faster user understanding

Visual Strategy

Color System Deep blue to convey credibility and authority, paired with neutral gray for balance and readability

Typography Clean, structured type hierarchy to reflect professionalism and improve scanning

Imagery Direction Real-life market scenes to ground the brand in authentic community context

Layout Thinking

Left-right hero layout to balance information and human context

Strong CTA buttons to guide招商行为

Modular sections to support scalability for future content