10xbeta
Redesigned the 10XBETA website to improve visual hierarchy, usability, and overall product storytelling, creating a more structured and engaging browsing experience across portfolio and detail pages.
Overview
UX / UI Design · Motion · Web Experience
Graphic Design / UI Design
Redesigned the 10XBETA website to improve visual hierarchy, usability, and overall product storytelling, creating a more structured and engaging browsing experience across portfolio and detail pages.
My Role
Led the redesign of the homepage experience , improving layout balance, visual hierarchy, and navigation clarity
Optimized the portfolio listing system , introducing a more modular card structure to enhance scanability and project comparison
Redesigned project detail pages , improving content structure and storytelling flow (Opportunity → Solution → Product)
Refined the UI system , including typography, spacing, and color usage to create a cleaner, more consistent interface
Introduced motion principles , such as hover states, transitions, and micro-interactions to enhance user engagement and feedback
Improved information hierarchy , ensuring key content (project type, category, visuals) is quickly understood
