Disney · Luca
The final artwork was featured in cinema displays and across digital platforms, achieving strong emotional engagement while staying true to Disney’s global storytelling standards.
Overview
Luca – China Edition Promotional Poster Design (Disney)
For the Chinese market release of Disney’s Luca , I led the visual localization of the official promotional poster. While preserving the film’s dreamy, sun-soaked Italian coastal charm, I adapted the layout, typography, and color palette to better resonate with Chinese audiences. Drawing on the film’s core themes—friendship, self-discovery, and curiosity—I created a design that blends warmth and adventure through soft gradients and culturally familiar visual cues.
The final artwork was featured in cinema displays and across digital platforms, achieving strong emotional engagement while staying true to Disney’s global storytelling standards.
